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| The new media world has changed people's attitudes and behaviour. We understand the marketing implications and would like to start a conversation with you. |
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| Donna Glanvill - Strategy |
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Donna has experience of many brand and communications planning processes from leading firms in the marketing communications industry and although the process of brand planning hasn’t fundamentally changed over the years, what has changed significantly is the communications world around us and the driver of that change has been new media. Directly or indirectly new media has substantively changed people’s attitudes and behaviour. Having started as new media researcher and then worked for a communications planning agency before working client side and in brand consultancy has meant Donna has a strong grasp of how to get at a brands true identity and then define who and how to involve people with that brand appropriately in today’s marketplace. |
| Justin Gibbons - Insight |
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Justin’s career has spanned research, account planning and media strategy. He has won Marketing and Media Week awards and is a regular speaker at conferences including the Edinburgh TV festival, BAFTA and recently the Norwegian Advertising Association.
He pioneered the world’s first neuro-scientific experiment into communications effects. Justin believes in integrated research techniques, combining skills in creative and brand development with a deep expertise in media and communications planning, and in the last three years has conducted qualitative and quantitative studies for clients ranging from major media players such as google, ITV, News International, Heart and Capital to household names like British Airways, Simple and Electrolux. |
| Nick Burrage - Creative |
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Nick’s advertising career began at BBH working on Xbox, Boddingtons and Lynx before moving to Saatchi & Saatchi for five years working on Carlsberg and Toyota across all media from TV to sales promotion, picking up a handful of D&AD nominations along the way.
More recently working in-house for Samsung helping them achieve first place
in the intensely competitive mobile phone market and building the brand in Home Entertainment.
Latest projects have included the McCoy's crisp website and Direct Marketing for Amnesty International. With experience across all media Nick believes in working with the client and media to find the right expression for the brand, whether it is a simple email campaign or a full media mix. |
| Gaynor Maher - Design |
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Gaynor is traditionally trained in graphic design and for over twenty years has applied the principles of good design to the commercial world of advertising, specializing within the print medium.
Although the words ‘traditional’ and ‘print’ could sound old fashioned Gaynor’s approach to design solutions is anything but.
Announcing the World Wrestling Federation’s arrival to the UK saw the design and distribution of sticker albums creating massive interest and involvement from the audience through an unconventional approach. Gaynor is also a member of the Creative Council for the Design & Artists Copyright Society, helping artists and visual creatives receive recognition and reward for their work from traditional and new media outlets. |
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