People now trust differently.
A social and professional networking revolution is taking place online. People are putting their real relationships online and having those influence their lives as trust in traditional institutions declines.
People no longer believe what they’re told by seats of power and corporations, and prefer to seek the truth online where people expose lies and corruption by uploading incriminating pictures and video, and blogging.
People now communicate differently.
The mobile increasingly provides the hardware to communicate 24/7. Some people are already beginning to carry three mobile devices in their pocket.
A regular mobile phone used as their daily phone. A Blackberry for reading email, checking their calendar, address book for contacts, and an iPhone for using the web, and other applications.
People now buy differently.
Buying online is no longer an emerging market with e-Marketer predicting the eCommerce market passing £68.4 billion in 2009, but the convergence of online networking communities and new communication applications will influence future winners and losers because what people buy online will increasingly be influenced by referral and the link economy.
Already “10% of visitors to the Top Shop website are referred by friends from Facebook to check-out particular items.” Philip Green CEO Arcadia
|
|
The Internet:
A rich series of online interaction is taking place; how could your business get involved effectively and integrate off and online programs?
Social Media:
Social media is influential and here to stay. How could your business benefit from conversational marketing?
Application development:
Is there a web or mobile application that could involve people with your business more by making their lives easier?
Mobile marketing:
Every phone has a still camera, and pretty soon a video camera. How could your business benefit?
Website design and development:
Do you need a web presence, or an entirely new one?
eCommerce:
Would investment in e-retailing provide favourable price elasticity?
Search engine marketing and optimization:
A useful lead generator for your business or not?
|
