Understanding how new media has changed society and changed people's behaviour in society has strategic implications for any businesses marketing.
People’s new attitudes and behaviour should be fueling new insights and influencing how businesses position themselves in the marketplace and present themselves publicly.
The change has been seismic, evident when looking at the growth of technology brands. For example, Google is an advertising business with 98% of revenue coming from ad revenue, specializing in Internet search, online ads and apps, launched as recently as 1996 with a share price already far exceeding the six biggest advertising businesses in the world.
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Research:
Is there a strong audience insight driving your business which is up-to-date and recently validated?
Brand planning:
What would be the most effective brand proposition for your business, how can you establish your brand and what should your marketing strategy be?
Communications planning:
How should your brand behave in the marketplace?
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