In 2008 18.3 billion was spent on marketing and advertising.
Only 4% of advertising was remembered positively, 7% remembered negatively. 89% wasn’t noticed or remembered.
That’s a lot of marketing and advertising which isn’t creative enough to make an impact on people and “if no one notices your advertising everything else is academic.” Bill Bernbach
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Creative ideas:
Do you need an original idea?
Creative communication solutions:
How does an original idea become stronger through creative use of media channels?
Creative execution:
Do you have the right people to execute across the variety of media channel points today?
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