Extensive category, market and audience knowledge working with business to business and consumer facing brands, mass or niche audience targeting with big or small budgets.
Well connected regionally, London and abroad the agency can deliver the right combination of strategy, media, creativity and technology talent needed to market your business better.
Donna’s career started in new media research before joining the London media agency responsible for the Nike and Virgin Group accounts. Working on new media projects and woman’s apparel for the sports brand, and Richard Branson’s Virgin Atlantic Airways challenge to BA.
Next came a move to communications planning agency, Rocket, working with News Corporation in the late nineties as they experimented with two online businesses during the dot.com boom called revolver and firedup.com. |
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Campaign Media Awards for brand strategy followed for a celebrity fashion label and kids confectionary brand, short-listed papers and BT’s campaign of the year award, before moving client side to become the US Marketing Director for Elle Macpherson Intimates in New York.
Further time in the States saw a move as senior partner to a WPP agency, helping establish the communications planning division and devise the communications strategy of Unilever’s biggest ever hair care launch. And joining a brand consultancy in Boston to work with a client specializing within the health and nutrition field launching consumer brands for the first time. Returning to the UK to set-up veg54x Ltd. |
